As temperatures rise, demand for traditional hot roasted chestnuts enters a seasonal slowdown, while interest in seasonal products such as ice cream continues to grow.

Taking these seasonal shifts into account, the company conducted an in-depth, season-based analysis of the Tokyo chestnut market and visited chestnut specialty stores that remain popular during the summer months, gaining valuable market insights.

Based on these findings, TAKAKURIYA has officially launched a summer product development initiative, aiming to establish a year-round, four-season product portfolio.