The company team conducted on-site research in Japan's well-known chestnut-producing regions, including:

• Obuse, Nagano Prefecture

• Ena, Gifu Prefecture

Through field research and hands-on store operations, TAKAKURIYA has gradually transitioned from a takeout-focused roasted chestnut model to a store concept centered on in-store dining experiences featuring chestnut desserts paired with coffee and tea.

During this period, the company introduced a series of new products, including:

• Chestnut pies

• Chestnut cakes

• Roasted chestnut ice cream

Among these, the roasted chestnut ice cream has achieved stable daily sales of approximately 100 units since its launch.

At the same time, TAKAKURIYA operated a pop-up store at a department store in Fuchu, welcoming customers to experience and purchase its products.