Over the course of a year-long research initiative, the company conducted extensive visits across Japan, inspecting numerous long-established Tianjin chestnut specialty brands and gaining a comprehensive understanding of the current landscape of the traditional chestnut industry.

Through this research, the company developed a renewed perspective on the challenges facing the traditional chestnut sector, as well as the evolving needs and preferences of modern consumers. These insights gradually shaped a new direction for the brand's future development.

Based on the findings, the company has formally established plans to open a specialty store in Tokyo centered on Tianjin chestnuts, with the aim of exploring a next-generation business model for the chestnut brand.